Saving wildlife with every cup.
What if your daily cup of coffee could support farmers, protect forests and save wildlife. That would be pretty great right?
Zoos Victoria wanted to lead by example and created its own line of shade-grown coffee from Ethiopia, Papua New Guinea, and Sumatra to serve on-site and retail through their gift shops. To date, more than 11,000 kilos of fully certified carbon-neutral beans have been purchased, and all in an easy compostable bag.
Agency: MMR
Position: Creative Director
Branding, packaging, copywriting, design, social and digital advertising.