A reef for today and tomorrow.
Great Barrier Reef Marine Park Authority is tasked with enabling sustainable use of the Great Barrier Reef while protecting it for the benefit of future generations. The new identity needed to reflect this balance and position the Authority as a trusted voice and advocate.
A nautilus shell represents strength and resilience under pressure, and a flexible identity approach allows for ownable applications to key areas of the Authorities’ oversight including the new aquarium, guardians program, and localised partners.
Agency: Grindstone
Position: Creative Director
Branding, art direction, copywriting, design, social and digital.